Web (N&P - Data Science)

The nyp-ds.com website seeks to provide a general information portal for the company, as well as channels for contacting and hiring the company's services; in addition to hosting various digital products.

CategoryInterfaces
Year2022
ClientN&P - Data Science

The digital products offered by N&P - Data Science aim to provide a comprehensive solution for scientific research and data analysis needs. Through platforms like Research Academy, Editorial of the Month, and Infographic Reports, the company seeks to offer an integrated experience that combines access to expert advice, educational resources, research opportunities, and insightful analysis of relevant topics.

The target audience for N&P - Data Science's digital products includes: politics, state institutions, and businesses of all sizes that seek to use data to make informed decisions. Additionally, individuals who are interested in learning more about data science and data analysis, as well as researchers who are looking for collaborators and resources.

Research

Here are some of the user personas that influenced the design and development of our digital products:

Luis (56, M) Politic (CO)

He is seeking ways to use data to improve his campaigns and is willing to invest in resources to get started.

Sarah (30, F) Jr. Analyst (CO)

She is a student interested in learning more about data science and data analysis and is looking for easy-to-understand resources.

We conducted thorough research to identify the target audience for our digital products, including businesses, individuals, politicians, researchers, and students interested in data science and analysis.

After identifying the target audience, we conducted interviews and surveys to understand their needs. We then developed user personas to represent these needs and motivations. Next, we created wireframes and prototypes of the digital products to test with users. Finally, we conducted usability tests to ensure that the products met the needs of the target audience.

Work Process

The work process done while creating N&P - Data Science's digital products involved a multidisciplinary team of experts in research, data analysis, design, and technology.

The team worked closely with users to develop user-centered products that were easy to use, informative, and engaging.

The products went through several iterations and tests before being launched to ensure their quality and effectiveness.

Approach

The product was based on a human-centered design process that focused on understanding the users' needs and designing solutions that would meet those needs. The team used a combination of qualitative and quantitative research methods to gather insights, and collaborated closely with users to co-create the products. The team also prioritized accessibility, inclusivity, and usability to ensure that the products were accessible to a diverse range of users.